The story
Turning a proven method into software people use.
MyGreen Butler had a scientifically backed method for reducing wasteful consumption. The job was to turn it into a product that operators, staff and guests would use every day, not once a year.
The Challenge
Most sustainability tools are either a spreadsheet or an annual compliance report. Neither changes behaviour. MyGreen Butler needed software where every action connected to something an operator already cares about: cost, cash flow, guest experience and staff engagement.
The System
We structured the product around operator outcomes rather than raw environmental data. One shared data model feeds day-to-day actions, savings tracking and reporting, so the same information powers the dashboard, the guest-facing experience and the ESG output.
The Solution
A web application with tools for reducing costs and improving cash flow, guest and staff engagement features, and automated ESG reporting and carbon audits, supported by a WordPress marketing site the team manages themselves.
Tech stack
- Custom web application
- WordPress (marketing site)
- Mobile app